Why your marketing efforts are backward

If you own a company, there is a temptation to treat marketing the same way you buy office supplies. You go to someone who has design software or—heaven forbid—you buy one yourself, and dial up a quick advertisement to tell people all about your products and services. Done. Box checked. Not so fast. If you’re that focused …

Less really is more.

Back in high school, I received a bit of sage advice from one of my studio art teachers. Mine was a magnet school with a special arts program for aspiring creative types, so teachers were more like professors, and a senior portfolio was expected to rival that of a third-year college student. My own portfolio garnered a scholarship for …

Why your designer just might be your best asset

Down the hall, perhaps in the common space pitching her latest groundbreaking idea to a largely disinterested colleague, you will find one employee among the ranks with vast untapped potential. Let’s call her Amy. Amy is the kind of person who sees the big picture, but also understands the roles of various parts and how they relate …