Less really is more.

Back in high school, I received a bit of sage advice from one of my studio art teachers. Mine was a magnet school with a special arts program for aspiring creative types, so teachers were more like professors, and a senior portfolio was expected to rival that of a third-year college student. My own portfolio garnered a scholarship for …

Why your designer just might be your best asset

Down the hall, perhaps in the common space pitching her latest groundbreaking idea to a largely disinterested colleague, you will find one employee among the ranks with vast untapped potential. Let’s call her Amy. Amy is the kind of person who sees the big picture, but also understands the roles of various parts and how they relate …

The difference in “marketing,” “advertising” and “branding”

People use the words marketing, branding, and advertising interchangeably. Though they are clearly related, it is helpful for any businessperson to understand the difference. Advertising refers specifically to media that “gets the word out” by interrupting your day with some useful and memorable message. I use the word “interrupt” not because ads are inconvenient—though many are—but because they tend to find …