The difference in “marketing,” “advertising” and “branding”

People use the words marketing, branding, and advertising interchangeably. Though they are clearly related, it is helpful for any businessperson to understand the difference. Advertising refers specifically to media that “gets the word out” by interrupting your day with some useful and memorable message. I use the word “interrupt” not because ads are inconvenient—though many are—but because they tend to find …

RNC ads confirm GOP disconnect

The GOP has a brand problem. Recent years have highlighted a widening gap between the Republican Party and several key demographics. If you’re a young, black woman in a relatively low-paying job, there probably isn’t a GOP convention in your future. A conservative fitting that description would be sought out and flown in, all-expenses-paid, just …