I am excited to announce that, beginning next Monday, I will be serving a two to three month stint as Senior Designer at Academy Sports + Outdoors.
Headquartered in Katy, Texas, Academy has grown to 185 stores in 15 states over the course of its 70+ year history. In 2011, the company was purchased from its founding family, and a substantial re-brand is underway to position one of America’s largest sporting goods retailers for an even stronger future.
Every company must periodically evaluate itself for weaknesses and strengths in its brand and strategy. That is the kind of work I am passionate about. Launching a trendy website is a matter of paying the right price to the right team, and a good marketing strategy can boost short-term sales, but what I am interested in teasing out the who, what, why, and how of brand fundamentals. Without clarity on identity and goals—and why they matter—a company’s culture and communication efforts simply carry the brand wherever the wind blows.
In recent months, and years, Academy has been on a roll recruiting exceptional talent for its in-house team, and I expect to learn a tremendous amount from them. I am very interested to understand how a national retailer operates behind-the-scenes—especially when I get to play some small role in shaping the brand experience inside and out.
Despite this great news, I must keep the search going for a more permanent position. The Academy position is slated to conclude by August, but I can accept another opportunity at any time. I am looking for a full-time role in design, marketing, and/or brand strategy. If anyone you know may have an available opportunity please send them to my resume page here.