RNC ads confirm GOP disconnect

The GOP has a brand problem. Recent years have highlighted a widening gap between the Republican Party and several key demographics. If you’re a young, black woman in a relatively low-paying job, there probably isn’t a GOP convention in your future. A conservative fitting that description would be sought out and flown in, all-expenses-paid, just …

Great Videos from PovertyCure and the Koch Foundation

It will take you 10 minutes, but watching these two videos just might change the way you look at poverty and prosperity among the nations of the world. No previous economic education is required—they’re both clear, simple, and well produced, but what they’re saying is massive. During most of our history, America led the way …

Creating a “Brand”

Understanding branding is critical to the success of any company or organization. And too many CEOs fail to see that this is not just a burden for the marketing team or president—it’s something that has to be internalized by every top and mid-level executive, because where there’s a weak link, a company’s reputation is compromised. …