Wesley Gant

There’s a significant shift afoot determining what you see on your social media platforms. While companies previously used follower and then target marketing, now platforms like Instagram give significantly more weight to your interests. This new emphasis is ushering in what we think will be Social Media 3.0 in which quality, engaging content will win out in a privacy world. Stage 1: The follower pyramid model. The basic social media network was organic—friends and family following each […]

The popular Freakonomics podcast recently devoted a whole episode to the question, Is Google Getting Worse? If you feel the quality of your search experience has suffered, you’re not alone.  There are many things you could blame it on. Maybe Google’s monopoly power and anti-competitive behavior has disincentivized maintaining a great user experience. Or maybe it’s just too cluttered with ads—Google is, after all, the world’s top provider of search ads.  Of course, another explanation is that the Internet itself has declined in […]