Author: wesley

Valspar is on point with #ColorForAll campaign

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Design & Marketing

Check out this short video featuring colorblind individuals who are able to see colors for the first time. It’s a feel-good piece, but more than that, it’s a great example of effective content marketing by Valspar paints. Content marketing has become a buzzword that brands have latched onto as the age of Google and social media have flipped the traditional advertising model. Where brand communication was once a one-way megaphone through which they could reach customers, they must now also […]

Why your marketing efforts are backward

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Design & Marketing

If you own a company, there is a temptation to treat marketing the same way you buy office supplies. You find someone who has design software or you buy one yourself, and dial up a quick advertisement to tell people all about your products and services. Done. Box checked. Not so fast. If you’re that focused on efficiency, you could have wasted money much easier by lighting it on fire. It’d be more entertaining anyway. In fact, […]

Taylor Swift is on the wrong side of history

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Books & Entertainment / Economics / Society & Culture

The digital age has caused a lot of upset in the music business. In 2001, major record labels won a lawsuit agains Napster, arguing rightly that the music file-sharing service had infringed on the rights of artists by allowing fans to download music for free without license. It was an awkward moment, as all sorts of tactics were experimented with to stop fans from copying music. Enter: Apple’s iTunes store and iPod. The Apple solution provided a system that could adapt to […]