It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where the menu is displayed digitally through your AR glasses, and recommendations are provided based on your sleeping patterns, activity, and […]
“If I had more time, I would’ve written a shorter letter.”. This quote from Blaise Pascal stakes a counterintuitive position, that something more simple ought to require even more time and thought. Indeed, it is a jarring concept because we are inclined to believe that there is always a correlation between quantity and value. More things for the same price, more features packed in, more buttons, options, and so on—we think this means more value. But there is a trade-off in […]
It may be too soon to declare the desktop dead, but for marketers it may as well be. If you are still building digital marketing creative primarily for desktop, you’re likely either irritating your customers or failing to reach them entirely. There is one caveat: if you are a B2B company and you are primarily selling to people during the hours of 8 a.m. and 5 p.m., Monday-Friday, your customers might be on desktop. Indeed, it […]
Wesley Gant 