All posts filed under: Design & Marketing

MARKETING TO GEN Z: TRENDS AND TIPS YOU NEED TO KNOW

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Design & Marketing

[This blog was originally posted at the Polymath Innovations] The past 15 years have seen countless think pieces on millennial attitudes, trends, and preferences, and how to engage that group born in the ’80s through mid-’90s. But if you haven’t noticed already, 2020 marked a seismic shift as the next generation has taken the spotlight. You can think of Gen Z as anyone currently in school or launching into their early career. We don’t yet […]

SXSW 2019

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Design & Marketing

It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where the menu is displayed digitally through your AR glasses, and recommendations are provided based on your sleeping patterns, activity, and […]

It’s hard to be simple: a love letter to minimalism

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Design & Marketing

“If I had more time, I would’ve written a shorter letter.”. This quote from Blaise Pascal stakes a counterintuitive position, that something more simple ought to require even more time and thought. Indeed, it is a jarring concept because we are inclined to believe that there is always a correlation between quantity and value. More things for the same price, more features packed in, more buttons, options, and so on—we think this means more value. But there is a trade-off in […]