Design & Marketing
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Max Appeal is a Recipe for Weaksauce
Do not try to be all things to all people. I would say “That’s so vanilla,”…
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Define your Community of Purpose
There are lots of definitions for what “brand” means. Some say it’s the relationship between a…
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Is your strategy clear? Use the “not” test.
A strategy is useless if it isn’t clear and actionable. Sadly, that’s exactly what most strategies…
Wesley Gant 