All posts filed under: Design & Marketing

Advertainment: How brands are using stories to engage audiences

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Design & Marketing

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention in recent years, you’ve surely noticed a revival in this approach to advertising, from Dove’s Real Beauty Sketches to Apple’s […]

Valspar is on point with #ColorForAll campaign

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Design & Marketing

Check out this short video featuring colorblind individuals who are able to see colors for the first time. It’s a feel-good piece, but more than that, it’s a great example of effective content marketing by Valspar paints. Content marketing has become a buzzword that brands have latched onto as the age of Google and social media have flipped the traditional advertising model. Where brand communication was once a one-way megaphone through which they could reach customers, they must now also […]

Why your marketing efforts are backward

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Design & Marketing

If you own a company, there is a temptation to treat marketing the same way you buy office supplies. You find someone who has design software or you buy one yourself, and dial up a quick advertisement to tell people all about your products and services. Done. Box checked. Not so fast. If you’re that focused on efficiency, you could have wasted money much easier by lighting it on fire. It’d be more entertaining anyway. In fact, […]