All posts tagged: Advertising

This video is more than funny, it’s the next trend in advertising

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Design & Marketing / Humor

Being a male, there isn’t much I can relate to in this short video about a young girl faking her first period. But I can still appreciate the humor. But beyond the hilarity, there’s an interesting concept that indicates an emerging trend in advertising. Publishers and advertising agencies are struggling to find solutions to an industry that appears to be losing steam. There was a time when families sat around television sets and provided a captive audience for […]

RNC ads confirm GOP disconnect

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Design & Marketing / Political Commentary

The GOP has a brand problem. Recent years have highlighted a widening gap between the Republican Party and several key demographics. If you’re a young, black woman in a relatively low-paying job, there probably isn’t a GOP convention in your future. A conservative fitting that description would be sought out and flown in, all-expenses-paid, just to have them in the seats when the camera pans over the crowd. Most analysts argue that the party’s position […]

Creating a “Brand”

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Design & Marketing

Understanding branding is critical to the success of any company or organization. And too many CEOs fail to see that this is not just a burden for the marketing team or president—it’s something that has to be internalized by every top and mid-level executive, because where there’s a weak link, a company’s reputation is compromised. A “brand” can be thought of as the general recognition and impression that a company has among the public, and […]