Creating a “Brand”
Understanding branding is critical to the success of any company or organization. And too many CEOs fail to see that this is not just a burden for the marketing team or president—it’s something that has to be internalized by every top and mid-level executive, because where there’s a weak link, a company’s reputation is compromised. A “brand” can be thought of as the general recognition and impression that a company has among the public, and […]
Wesley Gant 