All posts tagged: branding

Joining the Academy team until August

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Design & Marketing

UPDATE: I ended up sticking with the Academy team for seven months. Great folks, they are. I am excited to announce that, beginning next Monday, I will be serving a two to three month stint as Senior Designer at Academy Sports + Outdoors. Headquartered in Katy, Texas, Academy has grown to 185 stores in 15 states over the course of its 70+ year history. In 2011, the company was purchased from its founding family, and a substantial re-brand is […]

The difference in “marketing,” “advertising” and “branding”

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Design & Marketing

People use the words marketing, branding, and advertising interchangeably. Though they are clearly related, it is helpful for any businessperson to understand the difference. Advertising refers specifically to media that “gets the word out” by interrupting your day with some useful and memorable message. I use the word “interrupt” not because ads are inconvenient—though many are—but because they tend to find you, not the other way around. Good advertisers predict why you might like a given product, what you might be up to […]