All posts tagged: Design

Joining the Academy team until August

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Design & Marketing

UPDATE: I ended up sticking with the Academy team for seven months. Great folks, they are. I am excited to announce that, beginning next Monday, I will be serving a two to three month stint as Senior Designer at Academy Sports + Outdoors. Headquartered in Katy, Texas, Academy has grown to 185 stores in 15 states over the course of its 70+ year history. In 2011, the company was purchased from its founding family, and a substantial re-brand is […]

Why your marketing efforts are backward

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Design & Marketing

If you own a company, there is a temptation to treat marketing the same way you buy office supplies. You find someone who has design software or you buy one yourself, and dial up a quick advertisement to tell people all about your products and services. Done. Box checked. Not so fast. If you’re that focused on efficiency, you could have wasted money much easier by lighting it on fire. It’d be more entertaining anyway. In fact, […]