All posts tagged: marketing

Joining the Academy team until August

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Design & Marketing

UPDATE: I ended up sticking with the Academy team for seven months. Great folks, they are. I am excited to announce that, beginning next Monday, I will be serving a two to three month stint as Senior Designer at Academy Sports + Outdoors. Headquartered in Katy, Texas, Academy has grown to 185 stores in 15 states over the course of its 70+ year history. In 2011, the company was purchased from its founding family, and a substantial re-brand is […]

Valspar is on point with #ColorForAll campaign

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Design & Marketing

Check out this short video featuring colorblind individuals who are able to see colors for the first time. It’s a feel-good piece, but more than that, it’s a great example of effective content marketing by Valspar paints. Content marketing has become a buzzword that brands have latched onto as the age of Google and social media have flipped the traditional advertising model. Where brand communication was once a one-way megaphone through which they could reach customers, they must now also […]