All posts tagged: marketing

Valspar is on point with #ColorForAll campaign

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Design & Marketing

Check out this short video featuring colorblind individuals who are able to see colors for the first time. It’s a feel-good piece, but more than that, it’s a great example of effective content marketing by Valspar paints. Content marketing has become a buzzword that brands have latched onto as the age of Google and social media have flipped the traditional advertising model. Where brand communication was once a one-way megaphone through which they could reach customers, they must now also […]

Why your marketing efforts are backward

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Design & Marketing

If you own a company, there is a temptation to treat marketing the same way you buy office supplies. You find someone who has design software or you buy one yourself, and dial up a quick advertisement to tell people all about your products and services. Done. Box checked. Not so fast. If you’re that focused on efficiency, you could have wasted money much easier by lighting it on fire. It’d be more entertaining anyway. In fact, […]

The difference in “marketing,” “advertising” and “branding”

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Design & Marketing

People use the words marketing, branding, and advertising interchangeably. Though they are clearly related, it is helpful for any businessperson to understand the difference. Advertising refers specifically to media that “gets the word out” by interrupting your day with some useful and memorable message. I use the word “interrupt” not because ads are inconvenient—though many are—but because they tend to find you, not the other way around. Good advertisers predict why you might like a given product, what you might be up to […]