All posts tagged: takeover

Government Takeover: A Lesson in Free Markets

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Political Commentary / Uncategorized Ramblings

It’s true. An insider memo to Republicans, from a strategist who has been working with the party for years, encouraged party leaders to use the word “Government Takeover” when referring to the Democrat’s plan. His name is Frank Luntz, and he is an expert on the power of words in marketing. He understands that communicating is less about what is said, and much more about what is heard, so crafting language carefully is essential when […]