As Director of Strategy, I analyze businesses and develop brand, marketing, and creative strategies to achieve their goals.

I also serve as Creative Director on many of our projects, and I assist in new business proposal development.

Strategy and campaign decks/briefs

Sample slides: Product marketing strategy, the Art of Marriage video series (2023)
Full deck available by request

Sample slides: Brand strategy, The Colossian Forum (2023)
Full deck available by request

Sample pages: Marketing strategy, YER Executive Recruitment (2019)
Full deck available by request

Sample slides: Brand platform and identity, Geneva Benefits (2021)
Full deck available by request

AVAILABLE BY REQUEST
• Brand strategy deck, GULU MADE (apparel)
• Brand strategy deck, Geneva Benefits (business services)
• Brand strategy, Clearstory (construction technology)
• Brand strategy, The Colossian Forum (leadership coaching)
• Brand strategy, The Lupton Center (community development)
• Brand strategy, Providence Magazine (publishing)
• Brand strategy, AEI Values & Capitalism Project (public policy)
• Creative Brief, Christian Planner videos (e-commerce)
• Creative Brief, The Art of Marriage campaign (video curriculum)
• Creative Brief, The Art of Marriage hype video (video curriculum)
• Marketing strategy, The Art of Marriage campaign (video curriculum)
• Marketing strategy, GULU MADE (apparel)
• Marketing strategy, Life on Life (ministry org)
• Marketing Strategy, YER Executive Recruitment (prof. recruitment)
• Marketing research and strategy, Mission Aviation (prof. recruitment)
• Marketing strategy, Truett Seminary (higher ed)
• 5-year strategic plan, Truett Seminary (higher ed)

Web, design, and video

Client: FamilyLife

Project: Promo video for The Art of Marriage video series
Role: Scripting, creative direction

Client: American Enterprise Institute – Washington, DC

Project: Marketing campaign and website for the launch of AEI’s documentary, For Love of Neighbor: Politics for the Common Good.
Role: Campaign strategy and management, creative direction
Results: 100k people watched the film trailer via our ad campaign, leading to 10k visitors to the site, where they engaged with additional content. The film was screened at dozens of university campuses and viewed by thousands more than estimates projected.

Client: Baylor University – Waco, TX

Project: Website and email for 100 Days of Dante
Role: Creative direction, brand development, project management
Results: The project far exceeded expectations, gaining over 10,000 subscribers across the U.S. within the first month. The client returned for additional improvements a year later.

Client: Vascular Care Group – Boston, MA

Project: Branding and website for a merger of three clinics into one company
Role: Brand development, creative direction, content architecture
Results: Vascular Care Group successfully launched their new enterprise and increased online appointment rates

Client: LifeOnLife.org – Atlanta, GA

Project: Marketing strategy and website
Role: Marketing strategy and operations architecture, creative direction, copywriting
Results: LifeOnLife.org has expanded its reach at a national scale and enjoyed managed growth in line with its goals

Client: Ubora – Tanzania, Africa

Project: Branding and website
Role: Brand development, creative direction

Client: Naviga Global – Bloomington, MN

Project: Explainer video promoting Naviga Global’s flagship product
Role: Scripting, creative direction

Client: Parkmobile – Atlanta, GA

Project: One of two promotional animations for Parkmobile’s first foray into video
Role: Scripting, creative direction
Results: We produced these videos when digital parking payments were a novel idea. Today, Parkmobile is one of the nation’s leading parking platforms.