Marketing strategy for businesses that need to stand out.
Be different or be overlooked. I help brands focus on a winning strategy that cuts through the noise.
Clarity is a superpower.
Effective marketing starts with strategic clarity. When we get that right, everything else falls into place.
Founders and executives value my honest, outsider perspective. I challenge assumptions, focus obsessively on customer POV, and ask hard questions—the kind that lead to breakthrough insights.
My clients don’t want to compete in a space, they want to own it.

“It’s magic, not logic, that ignites passion in customers.”
—Marty Neumeier, The Brand Gap
CASE STUDIES

Geneva Benefits Group
A fresh new brand for an evolving company

Technoblade
20 million subscribers can’t be wrong.

Academy Sports + Outdoors
Re-packaging a big box retailer

Daniel Labelle
From “man” to “brand” for a Top-100 TikTok creator
Brand strategy is the key that unlocks everything.
When you articulate your unique value to the market, you get stronger sales and a more focused organization. Let your competitors chase the false promises of cheap “hacks.”
MY SERVICES
Core Strategy & Messaging
Uncover a more powerful story about your unique value and how to dominate your market.
Marketing Strategy & Creative
From ad concepts to planning, move the hearts and minds of your audience.
Customer Insights
Map your customer’s goals, beliefs, and behaviors.
Branding & Identity
Bring your brand strategy to life with visual impact and personality.
YOUR OUTCOMES
Clarity
Eliminate confusion and distractions. Focus on what matters. Optimize your organization.
Audience Growth
Break through with something that’s different, meaningful, and memorable.
Strategic Alignment
Achieve more when everyone shares common purpose and clear goals.
Customer engagement
When you’re present and relevant, people respond with loyalty.

FAST FEEDBACK
2 chats | 3 days | No commitment





“Wes is one of the sharpest communicators I’ve had the pleasure of working with,… He has always been a fantastic collaborator, catching the vision, challenging preconceptions, and sharpening our overall strategy.”
Josh S.
“The level of insight he reaches is unparalleled… his ability to encapsulate so much in just the right words; and his creative sensibilities provide that full-rounded marketing and strategy that every business needs. He is a gem; a rare find.“
Matt F.
“Wesley is a strategic, creative thinker who brings both business acumen and smart design skills to every project he undertakes.”
Kim A.
B L O G
Enough scrolling, let’s just talk.
I love connecting with people who value brand-building, creativity, and strategic collaboration. Drop a note or let’s meet up in Austin. 👋