Polymath
As Director of Strategy, I analyze businesses and develop brand, marketing, and creative strategies to achieve their goals. I also serve as Creative Director on many of our projects, and I assist in new business proposal development. Strategy and campaign decks/briefs Sample slides: Product marketing strategy, the Art of Marriage video series (2023)Full deck available […]
Academy Sports + Outdoors
In my six months with the marketing department at Academy Sports + Outdoors, I served on the creative team, developing ads and campaigns, as well as helping to shape the brand’s style and voice at a critical period of transition. Academy is one of the nation’s largest and fastest growing sports and outdoors retailers, with over 200 stores in […]
University Branding & Marketing
The “A Higher Education” campaign was designed to support Houston Baptist University’s 12-year vision, which required aggressive growth, increased on-campus residency, and an elevated reputation among key audiences. Through months of exploration and testing, our team settled on the tagline that represented the purpose and distinct value of HBU. We worked with agencies Commerce House and The Ward Group to […]
University Magazine
HBU News is the University’s flagship publication, reaching an audience of over 30,000 donors, alumni, students, faculty, staff, and friends. As such, the magazine serves as a critical means of communicating the goals, values, and priorities of the institution to all constituents. Key Role: Creative Direction, Storyboard, Writing, Design {See the full magazine at Issuu.com} GOALS Create a sense of […]
Wesley Gant 