Portfolio

>> See More From Academy Sports + Outdoors

In my six months with the marketing department at Academy Sports + Outdoors, I served on the creative team, developing ads and campaigns, as well as helping to shape the brand’s style and voice at a critical period of transition. Academy is one of the nation’s largest and fastest growing sports and outdoors retailers, with over 200 stores in […]

>> See More From University Recruitment Campaign

The “A Higher Education” campaign was designed to support Houston Baptist University’s 12-year vision, which required aggressive growth, increased on-campus residency, and an elevated reputation among key audiences. Through months of exploration and testing, our team settled on the tagline that represented the purpose and distinct value of HBU. We worked with agencies Commerce House and The Ward Group to […]

>> See More From Magazine

HBU News is the University’s flagship publication, reaching an audience of over 30,000 donors, alumni, students, faculty, staff, and friends. As such, the magazine serves as a critical means of communicating the goals, values, and priorities of the institution to all constituents. Key Role: Creative Direction, Storyboard, Writing, Design {See the full magazine at Issuu.com} GOALS Create a sense of […]

>> See More From Polymath

I am currently Director of Strategy at Polymath, a creative agency best known for branding, marketing strategy, websites, and video content. In this role, I interface with clients to understand their goals and translate them into strategies, designs, and campaigns that enable stronger audience engagement. While much of my work takes the form of written […]

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