Portfolio

Client List <<

Academy Sports + Outdoors  //  The Center for Law & Liberty //  Canvas Church  //  Houston Baptist University  //  American Enterprise Institute  //  eSiteful Corp.  //  City of Spring Valley  //  Energy Corridor District  //  Houston Galveston Area Council  //  National American Miss  //  Strats Marketing  //  Neue Creative  //  Chic Warehouse  //  Jack in the Pulpit

Academy Sports + Outdoors

In my six months with the marketing department at Academy Sports + Outdoors, I served on the creative team, developing ads and campaigns, as well as helping to shape the brand’s style and voice at a critical period of transition. Academy is one of the nation’s largest and fastest growing sports and outdoors retailers, with over 200 stores in […]

HBU Recruitment Campaign

The “A Higher Education” campaign was designed to support Houston Baptist University’s 12-year vision, which required aggressive growth, increased on-campus residency, and an elevated reputation among key audiences. Through months of exploration and testing, our team settled on the tagline that represented the purpose and distinct value of HBU. We worked with agencies Commerce House and The Ward Group to […]

HBU News Magazine

HBU News is the University’s flagship publication, reaching an audience of over 30,000 donors, alumni, students, faculty, staff, and friends. As such, the magazine serves as a critical means of communicating the goals, values, and priorities of the institution to all constituents. Key Role: Creative Direction, Storyboard, Writing   {See the full magazine at Issuu.com} GOALS Create a sense of […]

Chic Warehouse website

Chic Warehouse needed to launch its very first online presence. Neue Creative recruited me to develop the site content, capturing the the distinct value proposition and establishing the brand’s online voice to the consumer. The project was a huge success for the client. Goals – Translate the brand’s value proposition into web content – Drive foot traffic in brick-and-mortar location […]

HBU Capital Campaign

Project: Campaign to raise $120 million Key Role: Branding, Design   In 2015, HBU launched a capital campaign to raise $120 million over a five-year period. I assisted with naming the campaign, and oversaw the design of the logo and campaign launch materials. As of October 2015, the campaign had already achieved 30% of its goal with a total of $41 […]

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